I’ve got a job for you, if you haven’t done it already. By the end of January, calculate your donor LTV (Life Time Value or Long Term Value, I prefer the latter) and annual retention rates of your donor file over the past 4 years.
It doesn’t have to be as hard as it might sound.
Here is my to my Excel LTV worksheet. It includes a general query criteria that should give you a sense of how to start pulling the data yourself. I first saw this particular layout in a Cornerstone Global File Audit, and decided to replicate it with my own data.