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Your donor is crying. Now what?

on Jan 6, 2016

Every fundraiser earning their pay knows that emotion drives the majority of giving, especially in annual and monthly programs. At a recent IFC conference Dan Hill, author of Emotionomics: Leveraging Emotions for Business Success said:

If you want to be successful at fundraising, the more you make people think, the less they feel; and the less they feel, the less they are motivated to give.

This has been true in my experience, until gift sizes begin to outstrip a donor’s own budget for an impulse buy. When the gift crosses that line – which is different for everyone – emotion alone isn’t enough to put them at ease. Trust, logic, and accountability become primary drivers.

What’s not a primary driver for giving? Read on…

The Mindful Fundraiser

on Jan 2, 2016

The topic of stress has been covered here more than once, specifically about how achieving your goals should be a source of conviction and energy, not stress and uncertainty. I’ve also written about how fundraising is fundamentally a stressful job, so we need to learn to use it to our advantage.

What’s been helpful for me is trying to be more mindful. Is mindfulness trendy right now? Yes. Does that mean being mindful doesn’t work? That’s up to you to decide. I want all of you to be the best fundraiser you can be, and that’s only possible if we deal with the issue of workplace stress head on. If that means being a mindful fundraiser, then let’s try it…

Radical Fundraisers: less is more, least is best

on Dec 27, 2015

A radical fundraiser doesn’t add a fresh coat of paint to a broken down car. They know there is as much value in knowing what not to do, as in knowing what’s next. They’ll never stop striving for the most effective, stripped-down solution to achieving their goals. They know that less is more, but least is best…

How Much Money Does Movember Raise using Twitter – Part 2

on Dec 9, 2015

Not long ago, I posted my summary of a study that looked into the amount of money actually raised online by Movember. As a follow up, I was fortunate enough to be able to interview the study’s authors…

Fundraising for Radicals: Five Strategies for Survival & Reform

on Nov 30, 2015

Radical Fundraising is nothing new.

I’m not suggesting we abandon or replace the best practices that brought us to this point. For me, Radical Fundraising is a reform of existing standards and practices to make them more applicable, and more effective, for today’s increasingly under-resourced fundraising shop.

Summary in Tweets: Kay Sprinkel Grace at AFP Congress 2015

on Nov 23, 2015

Wow, Kay Sprinkel Grace’s presentation at AFP Congress BLEW UP Twitter. So much so that I couldn’t resist pulling together a summary for anyone who wasn’t there, or forgot to take notes…

Summary in Tweets: Dan Pallotta at AFP Congress 2015 in Toronto

on Nov 23, 2015

Were you like me, not able to go to the AFP Toronto Congress this year? I’ve been watching tweets come fast and furious on Twitter under the #AFPcongress hashtag, and Dan Pallotta’s keynote presentation was clearly full of amazing quotes. Here’s a quick Storify of some of the best…

The price of success you shouldn’t be willing to pay

on Nov 22, 2015

If you haven’t noticed yet, the path to achievement and success is not all upside. For every milestone you meet, there is a price to pay in return.

This year has been the most successful of my career, but it’s brought more stress than ever before. In the midst of it all, it was confusing. Achieving these goals should be giving me conviction and energy, not stress and uncertainty, right? I was lacking perspective on why this was happening, and feelings of burnout were creeping in.

For highly productive fundraisers like you, stress and burnout can almost be a given. It’s a fast moving domino-effect that looks something like this…